How Nykaa Scaled to IPO: 500% Traffic Growth, Platform Migration, 99.99% Uptime
The engineering decisions behind Nykaa from startup to IPO — Magento to custom Python, in-memory cart service, Kong API gateway, 500% traffic growth, 99.99% uptime.
Building a Real-Time Data Ingestion and Analytics Framework for E-Commerce
Dipankar Sarkar built Nykaa's real-time data ingestion framework processing 5B+ daily events using AWS Lambda and Apache Flink, enabling data-driven personalization.
Innovating User Engagement: Developing a Real-Time Personalized Feed for E-Commerce
Dipankar Sarkar built a TikTok-inspired real-time personalized feed at Nykaa using AI/ML, achieving 200% increase in daily active users and 150% more engagement.
Revolutionizing E-Commerce: Building an Integrated Ad Platform and Social Commerce Solution
Dipankar Sarkar built Nykaa's integrated ad platform and social commerce solution, achieving 200% revenue increase and onboarding 1000+ influencers.
Pioneering India's First True E-commerce Marketplace at Tradus
How we built India's first true multi-seller e-commerce marketplace at Tradus. Pioneering public APIs, 15-engineer team, and the technical decisions that drove 300% listing growth.
Building Scalable E-Commerce Infrastructure: Platform Migration and High-Performance Services
Dipankar Sarkar led Nykaa's platform migration from Magento to custom Python, implementing in-memory cart service and Kong API gateway for 500% traffic growth.