Engineering a Platform from Zero to IPO: Technical Decisions That Drove Nykaa's Growth
Dipankar Sarkar details the engineering decisions behind Nykaa's 500% traffic growth and IPO. Platform migration, performance optimization, and the technical architecture that supported India's largest beauty e-commerce platform.
Building a Real-Time Data Ingestion and Analytics Framework for E-Commerce
Dipankar Sarkar built Nykaa's real-time data ingestion framework processing 5B+ daily events using AWS Lambda and Apache Flink, enabling data-driven personalization.
Innovating User Engagement: Developing a Real-Time Personalized Feed for E-Commerce
Dipankar Sarkar built a TikTok-inspired real-time personalized feed at Nykaa using AI/ML, achieving 200% increase in daily active users and 150% more engagement.
Revolutionizing E-Commerce: Building an Integrated Ad Platform and Social Commerce Solution
Dipankar Sarkar built Nykaa's integrated ad platform and social commerce solution, achieving 200% revenue increase and onboarding 1000+ influencers.
Pioneering India's First True E-commerce Marketplace at Tradus
Dipankar Sarkar led a 15-engineer team building India's first multi-seller e-commerce marketplace at Tradus with pioneering public APIs and 300% listing growth.
Building Scalable E-Commerce Infrastructure: Platform Migration and High-Performance Services
Dipankar Sarkar led Nykaa's platform migration from Magento to custom Python, implementing in-memory cart service and Kong API gateway for 500% traffic growth.